Sarah White - Strategic Alignment Expert

I partner with executive teams and investors ensuring decisions remain durable through growth, turnarounds, M&A, leadership transitions, and shifting business conditions.

My background includes senior executive and C-suite roles across startups, industry analyst firms, and global enterprise software companies, including two exits as a founder. For more than a decade I've been named one of the most influential leaders in HRTech/Worktech, spoken at every major industry event and supported institutional capital, strategic acquirers, and sell-side leadership, supporting ~$3B in investment and M&A activity on three continents.

Throughout my career, I have helped organizations navigate complexity and transformation and learned the core challenge is rarely vision or ambition—it is alignment. Strategy and market insight becomes fragmented across functions during key growth points, leading to inconsistent execution and diluted impact.

Who Hires Me

Executives, boards, or investors needing a clear, objective view of market dynamics and internal strategic alignment before making key decisions or hires

Leadership teams looking for external sounding board, competitive edge or support aligning or re-evaluating their product strategy, corporate direction, and GTM priorities

Companies evaluating entry into WorkTech, HRTech, or TATech—or expanding into new categories, ICP's or markets

Investors looking for portfolio company health checks, intros, quick ramp up of new investments or addressing underperforming or “B-team” portfolio companies

Problems I Solve

Revealing where market assumptions and minor variables internally are limiting potential in revenue, customer outcomes & market adoption of a product line or company

Preparing for high-stakes decisions — ensuring strategy, priorities, positioning and vision are fully aligned before critical moves in strategy, leadership, investment, or M&A.

Market Education for investors, new leaders or executives or teams needing to quickly ramp up and understand the market or categories they are entering.

Help founders or leadership teams sharpen product market fit, positioning, go to market strategy or refine product roadmap

Strategy designed for outcomes, not decks.

About me

Strategy only works when people are aligned around it.

Who Hires Me

Problems I Solve

How We Work Together

Alignment Benchmarks

Strategic Engagements

Advisory & Executive Support